Builder. Some things landed. Most taught me something useful about how to build the next one.
This isn't a résumé. It's a field journal — a working record of what I've tried since 2015. Two stacks: my own ventures, and the engagements I've delivered for others. Events, food, sourcing, education, cannabis, wellness, AI. Some things shipped. Some paused. A few simply broke.
The pages below say what each project actually was, what I built, what broke, and what each one cost to learn.
I don't hide the projects that didn't work. They're proof I've been close enough to execution to understand what actually breaks.
Two stacks. Hover any line for a one-line read; click for the full chapter — what I built, what broke, what it taught me.
9 projects of my own — founded, co-founded, owned.
5 projects delivered for others — via RF+UD or as consulting work.
Six things I learned the hard way. Each one cost something.
Vision creates momentum. Focus creates results.
From — Take It Fresh, Cannabis VenturesUnderfunded doesn't only mean financial pressure. It changes the quality of every decision.
From — Take It Fresh, GINGR.Validated skills aren't validated execution. In regulated markets, operator resilience has to be locked before pressure arrives — not after.
From — Cannabis VenturesA brand without distribution is just a nice presentation. Product, channel, and repeat purchase come before aesthetics.
From — Pasta & Basta, GINGR.An MVP isn't meant to impress. It's meant to test the riskiest assumption — usually: will someone pay for this twice?
From — almost everythingSelling time isn't the same as building a system. The real business is in owning the contract, the delivery, and the margin.
From — Carexperience, Intego AcademyThree threads running, plus an open door.
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A venture, a side bet, a project that needs a second mind — I'm easy to reach.